![]() ![]() You’ve surely heard of the #InMyFeelingsChallenge, the dance craze based on the Drake song. (Due to China’s restrictive internet rules, TikTok remains a standalone app there, where it goes by the name Douyin and has over 300 million monthly active users.) ByteDance’s decision to bring the two apps together as one product was a move toward efficiency, and the company told Reuters it decided that TikTok “better reflects the breadth of content created on our platform that extends beyond music to comedy, performance art and more.” So, in early August, TikTok absorbed Musical.ly-all user accounts and videos were moved to TikTok, and the app formerly known as Musical.ly ceased to exist. In fact, TikTok was also the most downloaded iOS app in the first quarter of this year, per market research. Musical.ly and TikTok were both popular, but each reigned in different parts of the world, according to Reuters-the former in the Americas and Europe with 100 million monthly active users (who called themselves “Musers”-it’s unclear if that name will survive), and the latter in Asia with 500 million of the same. At the time, ByteDance already owned a similar app, TikTok, which had launched in China in 2016. ![]() ![]() Musical.ly launched in 2014 (it was founded by Chinese entrepreneurs Alex Zhu and Luyu Yang) and gained a dedicated userbase over the next few years in November 2017 it was acquired by ByteDance, a Beijing-based media and tech company, for a reported $1 billion. What was Musical.ly, and why did it change its name to TikTok? ![]()
0 Comments
Leave a Reply. |